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Although PlayStation 3 sales have been on the rise and Sony has a rosy outlook for the console’s future, it turns out that the company is still losing money on every PlayStation 3 unit it sells.

According to The Wall Street Journal, which examined Sony’s fiscal third-quarter financial performance, the company loses 6 cents on “every dollar of PS3 hardware sales.” Considering the PlayStation 3 current retails for $300, we can safely assume then, that the company loses about $18 per unit.

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Recognize these services? They're the ones that are being integrated into most of today's hottest iPhone games.

Until now, Apple has held an odd place in the gaming industry. Many of the hottest games for the PC have never sold as well on the Mac, due not only to a smaller market share, but also Apple offering only a handful of hardware configurations that can run the latest, graphics card-melting titles.

But on the iPhone and iPod Touch things have been different.

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For gamers, Christmas can, indeed, come early.

Because here is every gamer’s dream wrapped up in a Christmas paper so beautiful that you might never play Guitar Hero in a living room ever again.

Please hail Ric Turner, who realized the holiday season was upon him and it was time not to keep up with the Joneses, but with the Brian Jones Massacre’s. So, according to Make, he created this astonishing Guitar Hero Christmas lights extravaganza, which he calls Christmas Light Hero.

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Since its launch three years ago, Sony’s PlayStation 3 has always been more expensive than its rivals, Microsoft’s Xbox 360 and Nintendo’s Wii, in large part because the components in the PS3 cost so much to assemble.

At launch, for example, the console cost Sony about $805 to build, according to technology research firm iSuppli, with the highest-priced version selling for $599.

But now, a new iSuppli report issued Friday suggests that Sony may finally be nearing the break-even point with the PS3. It said that its teardown analysis service estimated that the design cost of the new 120-gigabyte PS3 Slim comes in around $336, while it sells for $299 in the U.S. Read more…

The video game industry just keeps on seeing its sales numbers decline, in spite of a huge month for Activision’s Call of Duty: Modern Warfare 2, and the crucial holiday month of November was no different than the last nine months of 2009. For the month, according to industry analyst The NPD Group, sales across the entire video game business were $2.7 billion, down 7.6 percent from $2.92 billion a year earlier. Read more…

File it under the “get this while you can” category. Last week Apple approved a 99-cent application called iRwego that features both the sounds and artwork of the

Super Mario series from Nintendo. And yes, it’s still up–though probably not for long.

The app, not blessed by Nintendo, plays more than a minute of music from the Super Mario game while using the iPhone/iPod’s accelerometer to take into account any physical movement by the user. In turn, it plays back the same jump sound effect found in Nintendo’s Mario games. The idea is to run the app, then stick it in your pocket and pretend to be everyone’s favorite plumber.

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Nintendo seems ready to resume its dominance over its video game console competitors, Microsoft and Sony, and to shake off several tepid months of sales, an analyst suggested Monday.

Those comments came after Nintendo put out a press release boasting that it had sold 550,000 Wiis in the U.S. during Thanksgiving week, leading Wedbush Morgan analyst Michael Pachter to estimate that the company may have sold about 1.1 million of the consoles for all of November.

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Microsoft on Monday said that millions of Xbox Live members have used the new social-media features that the company pushed live a week ago.

In June, Microsoft announced it would begin offering Xbox Live users access to Facebook, Twitter, and Last.fm. And while the manifestation of each of those services is scaled down on Xbox Live, the rollout has been one of the company’s big pushes this fall for its hugely popular online system.

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The Xbox 360 is the second video game console produced by Microsoft, and the successor to the Xbox. The Xbox 360 competes with Sony’s PlayStation 3 and Nintendo’s Wii as part of the seventh generation of video game consoles.

A prominent feature of the Xbox 360 is its integrated Xbox Live service that allows players to compete online and download content such as arcade games, game demos, trailers, TV shows, and movies. Major features of the console include its Windows Media Center multimedia capabilities, mandatory support of high definition in all games, movie rentals and game downloads from its online marketplace and the ability to watch movies on the (now discontinued) HD DVD format via an add-on drive.

The Xbox 360 was officially unveiled on MTV on May 12, 2005, with detailed launch and game information divulged later that month at the Electronic Entertainment Expo (E3). The console sold out completely upon release in all regions except in Japan, and, as of October, 2009, over 34 million units have been sold worldwide. The Xbox 360 is currently available in two configurations—the “Arcade” and the “Elite”—and each has its own selection of accessories.

Development

Known during development as Xenon, Xbox 2, Xbox FS, Xbox Next, or NextBox, the Xbox 360 was conceived in early 2003. In February 2003, planning for the Xenon software platform began, and was headed by Microsoft’s Vice President J Allard. That month, Microsoft held an event for 400 developers in Bellevue, Washington to recruit support for the system. Also that month, Peter Moore, former president of Sega of America, joined Microsoft. On August 12, 2003, ATI signed on to produce the graphic processing unit for the new console, a deal which was publicly announced two days later.  Before the launch of the Xbox 360, several alpha development kits were spotted using Apple’s Power Mac G5 hardware. This was due to the system’s PowerPC 970 processor running the same PowerPC architecture that the Xbox 360 would eventually run under IBM’s Xenon processor. The cores of the Xenon processor were developed using a slightly-modified version of the PlayStation 3’s Cell Processor PPE architecture. According to David Shippy and Mickie Phipps, the IBM employees were “hiding their work from Sony and Toshiba.”

Launch

The Xbox 360 was released on November 22, 2005, in the United States, Mexico and Canada; December 2, 2005, in Europe and December 10, 2005, in Japan. It was later launched in Brazil, Chile, Colombia, Hong Kong, Singapore, South Korea, Taiwan, Australia, New Zealand, South Africa, India, and Russia. In its first year on the market, the system launched in 36 countries, more countries than any console has launched in a single year.

Retail configurations

Current models

The Xbox 360 is currently available in two standard variants; the “Xbox 360 Arcade” and the “Xbox 360 Elite.” A discontinued SKU, the “Xbox 360 Core,” was replaced by the “Xbox 360 Arcade” in October 2007. The 60 GB version of the Xbox 360 Pro was released on August 1, 2008. At launch, the Xbox 360 was available in two configurations: the “Xbox 360″ package, priced at US$399 or GB£280, and the “Xbox 360 Core,” priced at US$299 and GB£199. The original shipment of the Xbox 360 version included a cut-down version of the Media Remote as a promotion. The Elite package was launched later at US$479. The Pro package was discontinued and marked down to US$249 on August 28, 2009 to be sold until stock ran out, while the Elite was also marked down in price to US$299.

Xbox 360 Arcade

The Xbox 360 Arcade is the entry level for the Xbox 360. On October 23, 2007, it replaced the “Xbox 360 Core” and maintained the price of $279.99. It was publicly revealed (though it was available in stores far earlier) by Microsoft’s president of Entertainment Devices division Robbie Bach to the Financial Times on October 18, 2007, and officially announced on October 22, 2007. It includes a wireless controller, composite AV cable, HDMI 1.2 output, an internal 512 MB memory chip (units released prior to summer 2009 had 256 MB internal memory while those prior to fall 2008 included a 256 MB memory unit), and 5 Xbox Live Arcade titles: Boom Boom Rocket, Feeding Frenzy, Luxor 2, Pac-Man Championship Edition, and Uno on a single disk, which also includes a “Welcome Video” and several game trailers/demos. Like its predecessor the “Core” it does not to include a hard disk drive, which is required for Xbox software backwards compatibility. Holiday 2008 consoles were bundled with Sega Superstars Tennis.^[22] With the September 4, 2008 price cuts, the Arcade fell from $279 to $199. In the UK, with the 2009 Elite price drop and discontinuation of the “Premium” Pro bundle, the Arcade price rose from £129.99 to £159.99

Xbox 360 Elite

The Xbox 360 Elite is the second most expensive variation of the console. It includes a 120 GB hard drive and a matte black finish. The Elite retail package also includes a controller and headset that match the system’s black finish. The initial release price was $479.99 USD, C$549.99, £299.99, and AU$729.95. The Elite was released in Europe on August 24, 2007, and Australia on August 30, 2007. Early Elite models shipped using the Zephyr motherboard, though later models used the Falcon 65 nm chipset instead. These Elites (and other Xbox 360 models using the Falcon) can be identified from earlier versions by a re-designed power connector and a power supply that runs at 175w. As of 2009, Elite models using the Jasper chipset have become available; these are identified by a 12.1V power supply. Holiday 2008 consoles were bundled with Lego Indiana Jones: The Original Adventures and Kung Fu Panda. The Elite’s price tag was cut from $449 to $399 on September 4, 2008. It currently sells at $299.99 USD.

The Xbox 360 Elite has also been configured with a 250GB hard disk drive and 2 wireless controllers on special limited editions of the console. The 250GB Elite will retail at US$399.99, UK£249.99 and AU$599.00 on 10 November 2009. A Call of Duty: Modern Warfare 2 bundle includes a special limited edition console design and a flat black finish. The other bundle will include a standard Elite finish and the game Forza Motorsport 3

Discontinued models

Xbox 360 Core

• The Xbox 360 Core was an entry level Xbox 360. The SKU was later replaced with the “Arcade”. It was not originally available in Japan, but was later released on November 2, 2006. The Core system came bundled with composite video cables, capable of only SDTV resolutions. It was however capable of the same HDTV resolutions (up to 1080i) as the other models when connected to a separately sold Component cable. In October 2006, 1080p support was added for all models in a system update, including the “Core” using either the component cable, or the new VGA cable (although 1080p via component was not widely supported by televisions). It may also utilize a separately sold Xbox 360 hard drive. Unlike all other SKUs, it shipped with a wired version of the Xbox 360 controller, instead of the wireless version found in other SKUs.

Xbox 360 Pro / Xbox 360 Premium

• The Xbox 360 Pro (sometimes referred to as Premium and packaged as simply Xbox 360 with the subheading “Go Pro”) included all the features of the Xbox 360 Arcade and included a hybrid composite and component cable with optional optical out instead of a composite cable. This model also included a detachable Hard Disk Drive (initially 20 GB, while later models had 60 GB) to store downloaded content, provide compatibility with original Xbox games, and store game data. The included hard drive came with game demos, video clips and a free Live Arcade game, Hexic HD. In July 2007, this version of the Xbox 360 began appearing with the Zephyr motherboard (the motherboard used in the Elite) which features HDMI 1.2 output and an improved GPU heatsink. Although this package did include an HDMI output, it did not come with an HDMI cable. Starting at the end of September 2007, the newest systems were shipped with the new “Falcon” motherboard. This motherboard includes the new 65-nm CPUs, making them quieter and cooler than the older systems. On August 1, 2008, the 20 GB version was discontinued and was replaced by a 60 GB HDD model at the same price. Holiday 2008 consoles were bundled with Lego Indiana Jones: The Original Adventures and Kung Fu Panda.^[22] Price cuts that took effect on September 4, 2008 reduced the price from $349 to $299. The Xbox 360 Pro will, following its dicontinuation, retail for $249.99 until it sells out.

The Xbox (name derived from “DirectX box“ ) is a video game console produced by Microsoft. It was Microsoft’s first foray into the gaming console market, and competed with Sony’s PlayStation 2, Sega’s Dreamcast, and Nintendo’s GameCube. The integrated Xbox Live service allows players to compete online.

The Xbox was released on November 15, 2001 in North America, February 22, 2002 in Japan, and March 14, 2002 in Australia and Europe. It is the predecessor to Microsoft’s Xbox 360 console. It was discontinued in late 2006, although the final Xbox game (Madden NFL 09) was released in August 2008. Support for out-of-warranty Xbox consoles was discontinued on March 2, 2009, although in-warranty repairs will still be done.

The console was Microsoft’s first product that ventured into the video game console market, after having collaborated with Sega in porting Windows CE to the Dreamcast console. The Xbox first edition was initially developed by a small Microsoft team that included game developer Seamus Blackley. Microsoft repeatedly delayed the console, which was first mentioned in late 1999 during interviews with then-Microsoft CEO Bill Gates. Gates stated that a gaming/multimedia device was essential for multimedia convergence in the new times, confirmed by Microsoft with a press release. When Bill Gates unveiled the Xbox at the Game Developers Conference in 2000, audiences were dazzled by the console’s technology. At the time of Gates’ announcement, Sega’s Dreamcast was diminishing and Sony’s PlayStation 2 was just hitting the streets in Japan.

Concentrating on making a big splash in Japan, Microsoft delayed its European launch, though Europe later proved to be the more receptive market. Two of the original members of the Xbox team, Seamus Blackley and Kevin Bachus, left the company early on. The other founding members, Otto Berkes and Ted Hase, are still with Microsoft, but no longer working on the Xbox project.

Some of Microsoft’s plans proved effective. In preparation for its launch, Microsoft acquired Bungie and used Halo: Combat Evolved as its launch title. At the time, Goldeneye 007, for Nintendo 64, had been one of the few hit FPS games to appear on a console, some of other ones being Perfect Dark and Medal of Honor. The Bungie acquisition proved itself, giving Microsoft a good application to drive its sales.^[6] In 2002, Microsoft overtook Nintendo to capture the second place slot in consoles sold in North America.

Popular launch games for the console included Dead or Alive 3, Amped: Freestyle Snowboarding, Halo: Combat Evolved, Fuzion Frenzy and Project Gotham Racing.

The name for the Xbox was originally the DirectX box as it came from a group of Microsoft DirectX developers, but later changed to Xbox after focus testing. The marketing team apparently “created this whole, long list of better names for the machine”, former Microsoft VP of game publishing Ed Fries said in a interview with Gamasutra. 

Xbox 360

Nvidia ceased production of the Xbox’s GPU in August 2005, which marked the end of Xbox production and the quick release of the Xbox 360 on November 22, 2005. The Xbox 360 had superior storage, audio and video capabilities compared to the original Xbox.

When equipped with a removable hard drive add-on, the Xbox 360 supports a limited number of the Xbox’s game library through emulation. Emulation adds support for anti-aliasing as well as upscaling of the still standard definition image. These emulators are periodically updated to add compatibility for older games and are available free through Xbox Live or as a file download to be burned to a DVD-R from the Xbox web site. These updates are also available monthly as part of the demo disc that comes with each issue of Official Xbox Magazine. As the architectures are different between Xbox and Xbox 360, software emulation is the only way to have compatibility without including processors from the original Xbox.